Case studies

Case Study

Shiseido revitalizes experience optimization strategy with AB Tasty

Case Study

Clarins UK Invests in Continuous Testing and Learning

Case Study

How Clarins Scaled Their Global E-Commerce Through Agile Experimentation

Case Study

How Clarins Uses AB Tasty for Personalization and Retention

Case Study

How a Dedicated Optimization Program Helped Fragrance Direct Delight Its Customers

Case Study

How Lush’s Focus on Human Connection Optimized the Digital Customer Experience

Case Study

Displaying More Product Sizes Leads to More Transactions

Case Study

How Fenty Increased CTA Clicks by 42%

Case Study

NYX Professional Makeup Increases Transactions and Decreases Bounce Rate Using Social Proof Messaging

Case Study

Kiehl’s Increases Revenue by 31% with Basket Page Optimization

Case Study

Lancôme Increases Revenue by 15% With Login Page Optimization

Case Study

Yves Saint Laurent Beauty Increases Online Transactions by +10%



Mastering Customer Engagement with Tula

August 31, 2023

On Demand


9min read

Effective 1:1 Personalization Starts with Concrete Data



What our customers are saying

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

Ingrid Peiniau
Head of Customer Experience

Partnering with AB Tasty has really helped us get a competitive advantage out of our client’s data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA.

Javier Gómez de la Mata
Ecommerce Manager

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments.

Alexandre Duarte
Head of Product

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

Matt Sparks
eCommerce Optimization Manager

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Feature Experimentation by AB Tasty, whether it’s a back-end search algorithms or a UI update.

Julien Martin
VP Engineering

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