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Analytics Reach New Heights With Google BigQuery + AB Tasty

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How to Better Handle Collateral Effects of Experimentation: Dynamic Allocation vs Sequential Testing

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Harmony or Dissonance: Decoding Data Divergence Between AB Tasty and Google Analytics

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How to Effectively Use Sequential Testing

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Inconclusive A/B Test Results – What’s Next?


Mastering Customer Engagement with Tula

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CRO Metrics: Navigating Pitfalls and Counterintuitive KPIs

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Simplify Web Analytics

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What our customers are saying

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

Ingrid Peiniau
Head of Customer Experience

Partnering with AB Tasty has really helped us get a competitive advantage out of our client’s data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA.

Javier Gómez de la Mata
Ecommerce Manager

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments.

Alexandre Duarte
Head of Product

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

Matt Sparks
eCommerce Optimization Manager

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Feature Experimentation by AB Tasty, whether it’s a back-end search algorithms or a UI update.

Julien Martin
VP Engineering

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