HOW TO CONVEY FOOD-BASED DIETARY GUIDELINES TO ETHIOPIANS ?
RESEARCH : data collection methodology
Since 53% of Ethiopian women of reproductive age are illiterate, the development of visual aids is of crucial importance to make dietary guidelines accessible to the target population. Within the constraints of a scientific process, we were in charge of developing a visual identity for the first Ethiopian Food-Based Dietary Guidelines. Knowing the challenges and needs of the community for which the dietary guidelines will be designed formed the basis of our research. From field research to participatory data collection, we have created an information gathering process necessary to design a culturally appropriate visual identity for Ethiopians.
We compiled all of our research done for the creation of culturally appropriate visuals for the Ethiopian Food-Based Dietary Guidelines in a book. We also wrote a thesis explaining how to develop culturally appropriate visual materials for any country’s dietary guidelines. We created an exercise book inspired by Ethiopia’s official dietary guidelines for children from 6 to 14 and their teacher which acts as a learning basis for healthy eating. Last, we developed the first Food Guide of Ethiopia.
This documentary was produced in 2019 and shows how the project began.
Project by Julie Abraham and Pauline Kolton (2019 - may 2021)
Project funded by the Van Dam Foundation Nutrition Plan and kindly supported by the Ethiopian Public Health Institute (EPHI). In collaboration with the Wageningen University & Research (WUR)
Documentary and photography by Julie Abraham