Good things happen to those who change. And that’s exactly what we did.

Change is what propels us towards progress.
Change is how we find our better.
Change is how we dare to go further.

Today marks a significant day in our history as a company. Today, we’re thrilled to share our updated brand identity with you. We’re stepping into a new era that better aligns our forever commitment to “test and learn” with our position in the market as a partner that helps brands push ideas even further.

With over 13 years in the industry, we’ve seen dynamic changes in the market. Brands now understand the importance and impact of continual experience optimization. The thriving experimentation sector has launched us into our most successful financial quarters following our strategic technology acquisitions. Beyond our strengthened AI and personalization portfolios, it’s become crystal clear that what makes us unique is our people. And our people are what make our customers happy.

Time to Talk Tasty

You may have noticed a few recent changes to AB Tasty – and we don’t mean just our new brand colors.

“Electric Blue” and “Crash Test Yellow” 

Although our vibrant visual identity may catch you by surprise, our rebrand is much more than just a cosmetic makeover. We’ve been very intentional with our decisions at each step of the way. 

Over the past 14 months, we’ve embraced some exciting technological advancements within our platform: 

• In October 2022, we saw a big need in the market for more personalization and acquired a company specializing in recommendations and search solutions. 
• In June 2023, we extended our personalization offering to help teams better cater to their different audiences and compete on a higher level. We acquired an emotions-based, personalization technology that enriches and expands our portfolio.
• Then, we unified those platforms with our own API-based experimentation, personalization engine, and web solution.

Now, we’re happy to say that we are one unified platform offering everything that brands need for complete experience optimization. With our new brand identity, we proudly promote everything we are, everything we can be, and everything we want to be. 

Our strategic shift in branding was the logical next step after our tremendous period of growth.

New Look, Same Commitment

One thing hasn’t changed – and that’s our commitment to our clients. They are, and always will be our focus. 

Everything we’ve done will better suit the needs of our clients. Unifying our products into one harmonious platform allows for endless optimization opportunities and our our messaging reflects our human touch and leading expertise.

We are the optimization partners pushing brave ideas from the inside out.

Our Brand Story

Our clients need to be different, not just better. And for that, they need an optimization partner in their progress. Our commitment to customer support is consistently recognized on G2 and is something our clients rave about. Our team and the level of support we offer our clients have always been and will always be what makes AB Tasty great. That’s why we embed ourselves at the heart of company culture to push brave ideas from the inside out. 

How can we do that? By focusing on our three pillars as our foundation. 

1. Human Touch: Our people are everything – they bring the soul and substance to our technology. We build relationships with our clients to transcend the transactional with our deep partnerships and client understanding.
2. Leading Expertise: We back brave ideas with data and knowledge. We stay ahead as leaders of the industry and continue to learn with our “test and learn” culture. We make every move by choice, not chance by de-risking brave ideas. 
3. Unifying Product: Our product connects teams, platforms, tools, and collaborators. We transform cultures changing the way our clients work and think. We work as a team with one vision and common goals. 

We do all of this so our clients can level up. We make their next step our next challenge. Giving them the courage and push they need to dare to go further. 

Conclusion

Every next step looks different for our clients, company, and people. That’s why we provide the courage and conviction to make it happen. 

We help our customers DARE TO GO FURTHER.

The post Finding Our Better: AB Tasty’s New Brand Identity appeared first on abtasty.

Did you know that a one-second delay in page load time can reduce your conversion rate by 7%?

While they usually go unseen, tags can have a huge impact on your user experience. From slowing down load time to disrupting data and analytics, tag performance is another aspect of your site that you need to optimize for flawless user experiences.

Watch our next webinar to learn more about

• the AB Tasty tag and performance
• tracking tag performance and key indicators
• best practices for optimizing tag performance

Don’t let tag performance hold back your growth – learn all about how to optimize your tags for better user experience.

Watch Now!

The post All You Need to Know about Tags and Site Performance appeared first on abtasty.

Let AB Tasty be your website tour guide in order to share the most interesting and best-performing optimization tricks learned from our customers.

Featuring insights from well-performing tests, our experienced CSM Managers will highlight the key areas to test for your home page, PDP, PLP, add to cart and checkout funnel. With examples from across the range of AB Tasty’s clients, Ashley and Holly will give you pointers on:

• how to improve each page
• tests that have been proven to work
• main areas of friction that can occur
• best practice for test ideas

Whether it’s for mobile, app or desktop – we’ll give you the lowdown on how to get your site up to speed using experimentation as your guide.

The post Finding Experimentation Hotspots on Your Website appeared first on abtasty.

Watch AB Tasty and Mitch Hussey, Product Manager at Bonobos on how to use cross-functional experimentation to improve your digital experience.

In this webinar, you’ll learn:

• How to prioritize and roadmap experiments that will have the biggest impact on your customer experience.
• How to define roles and responsibilities for a cross-functional team so that everyone is aligned on goals and expectations.
• How to measure the impact of experiments on the customer experience, revenue, and product functionality.

You’ll also get a behind-the-scenes look at three real-world experiments that Bonobos has run, and learn how to apply these insights to your own business.

This webinar is for you if you’re interested in:

• Improving your digital experience
• Learning how to use experimentation to drive results
• Getting insights from a leading retailer

The post How Bonobos Works Cross-Functionally to Create Winning Customer Experiences appeared first on abtasty.

In this e-book, we outline four common cognitive biases and how you can leverage each in your experience optimization strategy to drive increased conversions featuring real use cases from AB Tasty clients.

What is cognitive bias and how does it relate to CRO?

Cognitive bias can be defined as the systematic tendency, used by the brain as an information processing shortcut, to base judgment, memory, decision-making, etc., on one’s personal frame of reference instead of on rational logic.

By designing a website with common cognitive biases in mind – or by testing website optimization ideas based on these biases – CRO experts are routinely able to increase conversion rates – simply by gaining a better understanding of why and how online consumers make decisions.

The post Psychology Hacks for Experience Optimization appeared first on abtasty.

Before introducing any new feature, you must understand the impact on your organic growth. If potential customers can’t find you, they won’t get to enjoy the fantastic experience you’ve crafted.

In this webinar, Botify will explore how these changes affect search engines and your organic growth. You’ll learn the critical relationship between technical SEO and third-party services, including personalization tools. Moreover, Botify will provide insights on effectively evaluating new opportunities to make sure your site continues to attract new customers before making any commitments.

Don’t miss out on this opportunity to improve your site experience and CX and increase your website’s visibility outside of traditional content creation.

The post Boost Your Digital Experience with Technical SEO appeared first on abtasty.

On average, less than 3% of all traffic coming to your website will convert to leads.

Lead generation is often one of the biggest priorities for marketers, but it can also be their biggest challenge. According to Klipfolio, an average of 2.4% of visitors make the jump to convert. So how can you boost this number?

Experimentation is the answer. Testing and discovering what works best to encourage your audience to engage is an essential part of building customer-centric, lead-generating digital experiences.

To help you get started turning passive visitors into qualified leads, we gathered 8 experience optimization test ideas from AB Tasty clients that you can use to boost conversions and drive better engagement with your audience.

Don’t miss out on potential leads!

LEAD GEN TEST IDEA360Learning simplifies the navigation bar to better direct visitorsThe team at 360Learning wanted to improve the user experience on their homepage to drive more leads. An A/B test was created for the main navigation bar where a simplified version competed against the original, busier version. The results? With fewer distractions, the simplified navigation bar lead to clicks on “Request a Demo” soaring by 60%.

Stop letting potential leads click away

Grab your copy of “The Lead Gen Playbook” and start testing today.

The post The Lead Gen Playbook appeared first on abtasty.

If you’re struggling to make sense of your website’s data using Universal Analytics or Google Analytics 4 we will show you better ways to understand your customers.

Mixpanel shares its powerful behavioral analysis tools and how marketing teams can use precise data and experimentation to gain a deeper understanding of their users’ behavior and make data-driven decisions.

Say goodbye to confusion and frustration and hello to a world of intuitive web analytics. Join our upcoming webinar and learn how Mixpanel and AB Tasty can help you unlock the full potential of your website’s data, with practical examples from our customers.

The post Simplify Web Analytics appeared first on abtasty.

No escaping it, consumers are cutting spending and times are tough. Proving value from your tech stack for a simple and more perfect online experience has never been more crucial in retaining customers.  Join our panel discussion, where we will share ideas and thoughts on how to get value from your digital experience data across your organization to keep customers happy.

FullStory will give details on their consumer study 2023, giving you a detailed analysis of the upcoming trends:

• The most important element of a great digital experience, according to consumers
• The digital issues consumers find most frustrating (and make them most likely to abandon)
• Which industries are nailing digital experiences—and which need to step up their game

The post Nailing the Digital Experience appeared first on abtasty.

For most, the answer to this question won’t be too impressive. Thanks to lead generation landing pages, we don’t have to let this traffic get away.

Landing pages that generate leads are a great way to further nurture your well-deserved website traffic and share compelling content with them until they are ready to convert into customers. But, how can you get your visitors to interact with your landing page?

In this article, we aim to answer this question and provide you with 10 tips to increase your lead generation by optimizing your website’s landing pages.

Let’s get started!

What is a lead generation landing page?

10 tips to create top lead generation landing pages

1. Pay attention to your design

As we all know: a rough design does not inspire visitors to have confidence in your website.

If you want to generate more leads, you will have to start by working on your landing page’s design.

Your landing page design should be clear and understandable for everyone.

To create an impactful design:

• Harmonize your theme’s colors
• Clearly differentiate the “titles” of your paragraphs
• Play on shapes and symmetry
• Remember to let your text breathe to make it easy to read

If you are presenting several distinct offers, one tip is to highlight one in relation to others: focus your leads’ attention on a particular offer.

As an example, you can see in the image below that the LeadQuizzes website has created a landing page dedicated to their free trial. They use a green banner to highlight their intermediary offer to attract visitors’ attention to that offer as well as the free trial.

However, the LeadQuizzes landing page remains clear and easy to navigate: the value proposition is shown in one sentence and the service’s characteristics are highlighted under the 3 offers.

2. Work on your call-to-action

The call-to-action is one major thing you need to pay attention to when working on your landing page.

As a reminder, a call-to-action is an element of your landing page that aims to trigger an action.

What does this mean exactly? Here are some call-to-action examples:

• Subscribing to a newsletter
• Completing a registration form
• Signing up for a free trial
• Buying a service/product
• Reserving a service
• Asking for a callback/contact

A call-to-action must be seen as the culmination of your business proposal. It is introduced by sales pitches and highlighted in relation to the rest of your page.

For example, in the image below, you can see the Trello site. Their landing page was designed to be as simple and as impactful as possible. There are two paragraphs of text, the first of which contains the value proposition in bold. Then, you can see the CTA in bright green that resonates with the “Sign Up” button that we can see in the upper right corner.

For the call-to-action, we can see two elements:

• The use of the imperative: “Sign up”
• The presence of an argument: “It’s free”

Using the imperative is a method that often comes up when writing CTAs. The visitor will feel that they are being spoken to directly, which is more personal than the traditional approach of using the copy “Registration”.

3. Look after your forms

When it comes to landing pages to generate leads, the sign-up form is the final step to capture your lead. The quality of the form will determine if your visitors will be happy to leave their personal information.

The secret recipe for creating a great form that produces conversions is pretty similar to a good call-to-action.

Here are a few tips to help you create a form that converts:

• Only ask for the minimum

Minimize the length of your forms. It is counterproductive to ask for too much information from your visitors as it can actually turn them away. A good form only asks for information that is really necessary for the rest of the process such as an email address, phone number, and first and last name.

• Use buttons and checkboxes

Visitors do not like to write, especially if they are in a hurry. To maximize your lead generation, you can replace some fields with checkboxes. By using this method, you can choose the answers to check beforehand which will allow you to get better quality leads while increasing your lead count.

• Focus on the benefits

Just like CTAs, highlight the benefits that your visitors will get if they sign up or give their personal information. Without a relevant value proposition, your visitors will not be as inclined to share their personal data. To increase your number of leads, don’t hesitate to offer a real counterpart such as an e-book, a newsletter, or even a free trial.

When visitors browse your landing page, they want to see what value they can receive from your product or service.

Many sites create landing pages explaining “what they do” but forget to talk about “what will change for their customers.”

Therefore, to generate more leads, focus on highlighting the strengths and benefits of your services. We often talk about the value proposition.

By formulating your offer in this way, you explain to visitors what will change for them and how you will make their lives easier. Nothing is more effective to convince them to try your offer.

• Optimize for mobile devices

While the proportion varies by industry, many websites see half or more of their traffic arriving from mobile devices.

If you create a form, make sure that it’s responsive and that the mobile view is optimal. For more results, you can also create forms specifically designed for mobile devices.

• A/B test your forms

Implementing changes to improve your forms is a good thing. But how will you know which changes are worth it?

For this, we recommend that you do A/B testing on your forms. An A/B test will allow you to compare two versions of the same landing page to find which one performs the best with your audience.

Want to get started on A/B testing for your website? AB Tasty is a great example of an A/B testing tool that allows you to quickly set up tests with low code implementation of front-end or UX changes on your web pages, gather insights via an ROI dashboard, and determine which route will increase your revenue.

4. Add testimonials from real customers

Customer testimonials work as social proof – the more you leverage social proof, the more you reassure visitors of the benefits other customers have received from your product or service

Consumers are inherently influenced by trends and social norms when it comes to making decisions. Reviews, recommendations, influencers, and celebrity endorsements play a huge part in moving buyers down the purchasing funnel.

Related: See how NYX makeup scored big by using social proof in this LinkedIn post

5. Create limited offers

Creating a sense of scarcity and urgency is a great way to boost conversions. To increase your conversions easily, there is a trick of creating offers limited in time or quantity.

The purpose of a limited offer is to create a deadline to push visitors to take advantage of a tempting offer. This way, your visitors will need to make decisions more quickly while they discover your services.

On the Udemy site in the image below, the banner above the menu highlights a limited-time promotion: it says that a previous offer has been extended and expires in 20 hours.

On the Udemy site, the banner above the menu highlights a limited-time promotion: it says that a previous offer has been extended and expires in 20 hours.

6. Pay attention to your conversion funnel

A conversion funnel represents all of the preliminary steps to a visitor’s action. In other words, it includes the whole process that turns a visitor into a lead or into a customer.

If you have a landing page or are planning to create one, we recommend that you read our guide to know everything about conversion funnels.

The general idea is to create a relevant conversion funnel from your acquisition channels to your landing pages. Here are some examples of simple conversion funnels:

• A Google AdWords campaign targeted on a keyword that points to a landing page optimized for the same keyword.
• A free e-book exchanged for an e-mail address that contains links pointing to one or more landing pages created specifically for your e-book’s theme.
• A Facebook advertisement that targets a specific segment that directs to a landing page optimized for this segment of customers.

When working on your shopping funnel, pay attention to the consistency between your acquisition channels (the advertisements displayed) and your landing pages.

To maximize conversions, it’s important that the marketing message remains consistent throughout the conversion funnel.

7. Create relevant resources tailored to your target

There are many landing pages that just hit the mark. But those that stand out the most are those that provide their visitors with quality content adapted for their audience.

Providing resources tailored to your audience in exchange for their information is a great way to reinforce your authority in this area.

The creative possibilities are endless and varied depending on your topic, but the most common pieces of content to offer your visitors are:

• Videos
• Infographics
• Guides
• E-books
• PDFs
• Articles

8. Be bold: create a page for each customer type

If there is one mistake that shouldn’t be made when trying to generate leads, it’s believing that all segments of visitors to your site are the same and that they should be treated the same.

Personalizing the user experience is now key to standing out.

The first step in creating separate landing pages based on your customer segments is to understand which segments of visitors are browsing your site.

For this, Google Analytics can supply you with more information in the “Audience> Demographics” tab. You will obtain detailed information on the number of sessions categorized by age, sex, geographical origin, etc.

Once you have studied this aspect, all you have to do is create pages adapted to the different segments.

For example, if you know that part of your customer base is made up of seniors interested in buying second homes in Spain, create a landing page for them!

To find out more about personalization in e-commerce, download our e-book full of step-by-step personalization strategies.

9. A/B test your ideas to improve your conversion rate

A/B testing allows you to quantify your page’s performance by comparing two versions of the same page:

• Page “A” – also known as “the control”
• Page “B” – also known as “the variant” whose performance you want to measure.

Specifically, you have landing page A already, but you want to change the form’s CTA to increase the number of leads.

To accomplish this, you can use an A/B testing tool to create a variant of your landing page that will contain the CTA. Some of the traffic will be directed to page A and another to page B. After a few days or weeks, you get the results to see if page B has given you more leads.

10. Understand how your users behave

If despite using all of these tactics, your landing pages still do not convert more, it is possible that you have reached a ceiling. To break through, you will have to use new methods to understand what is preventing your visitors from converting.

You can use tools like heat maps or session recordings that help you visualize how people interact with your pages.

Heatmaps use color to show what elements or areas are most clicked, while session recordings record all your users’ actions as video. This way you see where they click, their mouse’s movements, on what areas of your site they are hesitating, or how they interact with your forms.

These tools are a great help to continue optimizing your conversions and make your landing pages true lead-generating machines. Want to find out more? See our article full of best practices to optimize your landing pages.

How to generate more leads on a website landing page?

Unfortunately, there is no strict formula that will produce an instant boost in leads, which is why we recommend A/B testing to see what brings you the best results overall. However, evaluating your website’s landing pages and implementing these tips are a good starting point on your journey to generating more leads.

The post The Complete Guide to Generating Leads on Your Landing Page appeared first on abtasty.