We want to give our customers ideas for winning CRO strategies and we are going to do it with an added Christmas cheer! Implementing successful digital strategies can drive conversions, enhance user experience, and ultimately lead to a thriving online presence during the busiest times of the year.

The influx of online traffic during the holiday season demands a seamless and engaging website to keep and convert visitors into customers. In this webinar, we’ll delve into the significance of a top-notch digital presence and how it directly impacts sales and customer satisfaction. Additionally, we’ll showcase real-life success stories from our clients, giving the benefits of using winning strategies.

We are joined Alex Dyson from Merkle – a global data-driven performance marketing agency renowned for its expertise in customer relationship management, analytics, and digital marketing strategies.

We’ll look at how changing online behavior means you need to change your CRO strategy, with insights from the Luxury sector as well as predictions for 2024!

Join us as we share our winning client stories from Merkle and AB Tasty in order to make sure that you have a winning CX strategy!

The post 5 Winning CRO Strategies for the Holiday Season appeared first on abtasty.

Let AB Tasty be your website tour guide in order to share the most interesting and best-performing optimization tricks learned from our customers.

Featuring insights from well-performing tests, our experienced CSM Managers will highlight the key areas to test for your home page, PDP, PLP, add to cart and checkout funnel. With examples from across the range of AB Tasty’s clients, Ashley and Holly will give you pointers on:

• how to improve each page
• tests that have been proven to work
• main areas of friction that can occur
• best practice for test ideas

Whether it’s for mobile, app or desktop – we’ll give you the lowdown on how to get your site up to speed using experimentation as your guide.

The post Finding Experimentation Hotspots on Your Website appeared first on abtasty.

We’re here to guide you with key questions to ask experimentation and personalization solutions you’re assessing, specifically designed to help you evaluate performance – so buckle up and continue reading to unlock new levels of success!

Bonus audio resource: Curious to know more about what AB Tasty does to address performance and optimize customer experience? Listen to this insightful discussion between Léo, one of our product managers, and Margaret, our product marketing manager. In this chat, Léo explains what AB Tasty specifically does to improve performance for our customers. Want to know even more? Check out Léo’s in-depth blog post.

#1: Does the platform offer 99.9% uptime and availability?

Downtime can be a nightmare for your business. Make sure the EOP is known for its reliability and high uptime. Although it might not sound like a big deal, the difference between 99.5% uptime and 99.9% uptime is huge. With 99.9% uptime, you can expect less than 9 hours of downtime annually, vs. 99.5% which can mean nearly 2 full days of downtime in a year. It’s crucial to choose a platform that can keep your website accessible to customers as often as possible, ensuring a seamless shopping experience around the clock and more revenue for your business.

#2. Does the platform prioritize website speed and load time?

It goes without saying that in the fast-paced online world, speed matters. Does the EOP offer features that prioritize website load time? Look for optimization techniques such as caching, image compression and code optimization to ensure quick and smooth page loading. A snappy website keeps customers engaged and drives conversions.

#3. Does the platform provide a comprehensive performance center?

Acting on detailed performance data ensures your website is always giving users the best experience. Does the EOP offer comprehensive insights into reducing the tag or campaign weight for optimal performance and user experience? Your EOP should have a performance center that guides you to campaign optimization, including ways to reduce tag weight, identify heavy or old campaigns you can delete, or targeting verification.

#4. Do the performance metrics they’re showing you come from sites that are active?

Some EOPs might show you performance metrics that include sites that aren’t actually active. An inactive site has a much lighter tag weight than an active site, which makes their performance metrics look much better than they actually are. Always ask the EOP if their metrics are from active sites to ensure you’re seeing the most accurate representation of what you can expect if you go with them.

#5. Are they regularly adding new features to enhance performance?

To stay ahead in the rapidly evolving digital ecosystem, it’s imperative that your EOP consistently adds new features to optimize performance. With regular updates like these, you can ensure you’re meeting user expectations, addressing emerging challenges, enhancing performance metrics, and keeping an edge on the competition.

Take, for example, dynamic imports. Using dynamic imports has a huge advantage. When we were using a monolithic approach, as some EOPs are still doing, removing a semi-colon in one campaign and pushing this change to production meant that all visitors would have to download the full package again, even though only one character over tens of thousands had changed. With dynamic imports, all visitors redownload the new version of the campaign – and that’s it. Simple.

#6. Can the platform handle spikes in web traffic?

E-commerce sites often face surges in traffic during peak periods or promotional events like Black Friday. How does the EOP handle increased web traffic without compromising performance? Look for platforms with content delivery networks (CDNs) that handle load balancing and scalability to ensure your website remains stable and accessible during high-demand periods.

#7. Does the platform have both server-side and client-side offers?

Having both server-side and client-side EOPs is crucial for e-commerce companies, especially given how much e-commerce is happening on mobile and apps. Server-side optimizes performance with zero flicker and seamless mobile experience, while client-side enhances user experience and puts the power of experimentation and personalization into the hands of marketers, freeing up developer time. Utilizing both platforms enables holistic optimization and consistent experiences, drives business growth, and leads to more satisfied customers.

#8. What level of local customer support and documentation does the platform offer?

Technical support and comprehensive documentation are vital for a smooth experience with your platform. What kind of reliable customer support channels does the EOP provide? Look for platforms that offer timely assistance in your locality and language, and extensive documentation, empowering you to resolve issues and make the most of your platform’s features. Review P2P sites like G2 to understand what EOPs consistently offer the best service.

#9. Is the platform scalable and adaptable to future needs?

As your e-commerce business grows, your optimization needs may change. To what degree is the EOP scalable and flexible enough to accommodate future requirements without affecting performance? Does the platform have well-known medium and large client brands with high traffic demands? Choose a platform that can adapt to evolving business goals and easily incorporate new features. This ensures the platform remains aligned with your growing needs.

#10. Can you test out the tag for yourself?

Tags should be easy to implement. You want to make sure that the one you go with is compatible with your system. While industry reports can give you an idea of what you can expect, they aren’t representative of your site. The best way to tell is to test it for yourself on your site. This lets you see if what the EOP says is actually what you get. It can also give you an idea of implementation, use, accuracy, reliability and confidence. Finally, it lets you see if there may be any issues that could arise and gives the EOP a chance to address them immediately.

Evaluate the Performance of EOPs to unlock your potential

By asking these key questions, you can begin to evaluate the performance of experience optimization platforms and ensure you select one that helps you unlock your potential. Focus on uptime, speed, traffic handling, mobile optimization, integration capabilities, support, and scalability – and ensure the EOP has an answer for every one of these questions, with proof to back it up. This way, you’ll be able to make an informed decision and optimize your ecommerce site for a seamless user experience, driving higher conversions and business growth.

Go through the checklist below, whether you have an EOP already in place, or are looking to start your EOP journey, and ask providers what they offer:

Does the platform offer 99.9% uptime and availability?
How does the platform prioritize website speed and load time?
What does the platform’s performance center look like?
How does the platform handle spikes in traffic?
Does the platform offer both server-side and client-side optimization?
Does the platform integrate with the tools and systems that you already use?
What level of support and documentation does the platform offer?
Is the platform scalable and adaptable to your future business needs?

The post Maximize the Potential of Experience Optimization Platforms: Key Questions to Ask for Performance Success appeared first on abtasty.

With a focus on feature experimentation – this webinar will showcase app experience.

Sapphire Samiullah, Senior Product Lead at Student Beans, and John Hughes, Senior Partner Marketing Manager at AB Tasty, showcase how they use data-driven insights to optimize their customer journey.

Learn about:

• Optimizing for app performance
• How Student Beans organize their team to get better results 
• Ideas for tests, sprints and continuous improvement 
• Real experiments that have worked

Outlining Student Beans brand approach to drive CX innovation and deliver impactful results.

The post Elevating Customer Engagement with Student Beans appeared first on abtasty.

In this article, you will discover the different forms of virtual shopping assistants available in e-commerce and the advantages they bring to you and your customers.

What are virtual shopping assistants?

Virtual shopping assistants, enabled by shopping engagement software, provide your shoppers with support in their product selection through an interactive and personalized exchange. By asking precise questions, your customers can find products that align with their wishes and needs more quickly.

This approach is based on the purchase advice provided in brick-and-mortar retail, aiming to overcome the impersonal components of online shops and enhance the individual user experience.

How do virtual shopping assistants differ from faceted search?

With faceted search, your customers can filter their search results in the online shop to view the products that interest them. For example, when searching through an e-commerce apparel shop they can use faceted navigation to select features, such as women’s blue capris in size 40, providing a user-friendly experience.

However, customers need to already know exactly what they want to buy to filter accordingly. If a customer is uncertain about their purchase or unsure about the specific product features they desire, they require support in the form of virtual shopping assistants.

What kinds of virtual shopping assistants are available?

There are various formats of virtual shopping assistants in e-commerce that can be integrated at different points of the customer journey. Let’s take a closer look at two categories: person-to-person communication tools and automated tools that can handle multiple customer inquiries in real time.

Virtual shopping assistants with human-to-human communication

Below, we present two examples of virtual shopping assistants that utilize human-to-human communication:

Live chat

Live chat is a messenger tool that allows your customers to directly contact an employee of your online shop. Typically integrated as a pop-up window on the company website, it facilitates one-to-one communication, resembling the experience of brick-and-mortar retail.

Video consultation

Video consultation is a rising trend in the e-commerce industry. 

Customers visiting your e-commerce site may still be exploring their needs, making phone, chat or email interactions insufficient. With video consulting, customers can engage in face-to-face conversations with an employee of your online shop, ask questions, and receive individual advice on your products and processes. 

For instance, customers can share their screens and present their ideas and inspiration to the sales representative, leading to a more targeted sales pitch. This combination of online shopping with personalized attention replicates the experience of boutique purchases and ultimately boosts customer loyalty and satisfaction. 

The advantage: Your customers receive immediate, personalized answers to their questions about products and processes while they browse your shop. Especially for complex products that require explanation, customer-oriented live chat can positively influence purchase decisions. Additionally, you can offer appointments for individual purchase advice.

Virtual shopping assistants with AI-based tools

Now, let’s explore two examples of online consulting software that utilize AI-based tools for real-time interactions with multiple customers at once.

AI-based chatbots

Chatbots using artificial intelligence can respond to hundreds of customer inquiries simultaneously and in real time. 

With the emergence of large language model chatbots such as OpenAI’s ChatGPT and Google’s Bard, brands have the potential to revolutionize how they engage with their customers online.

Depending on how the tool is programmed, it can recognize natural language, generate suitable answers from text blocks and databases on your website, and even escalate queries to a human employee if necessary. This enables personnel-friendly automation of various processes. 

Guided Selling

Guided Selling involves guiding your customers through the product selection process to facilitate a confident purchase decision. This is particularly useful for potential buyers who may not possess enough knowledge about the products to make an informed choice.

For instance, when it comes to purchasing a stroller, expectant parents can feel overwhelmed by the countless models available. Guided Selling assists them in narrowing down the selection through targeted questions, leading to the ideal stroller. This can be seen in the example from babymarkt.de, who uses Guided Selling from AB Tasty to provide better shopping experiences for their customers.

This form of assistance, where a customer is guided step-by-step through the consultation process based on specific questions, is especially suitable for products that require explanation and mirrors the experience of a sales pitch in brick-and-mortar retail. Guided Selling can also be used for self-explanatory products, where customers can find the right product selection by selecting certain tags.

What makes Guided Selling special is that the results can be personalized to display suitable products based on the individual click and buying behavior of your customer. This ensures that your customer receives not only products that match their desired features and requirements but also their unique preferences.

Why is good customer engagement important in e-commerce?

Customers who feel well-advised are happy to come back. This applies to both brick-and-mortar stores and e-commerce shops. In addition, there are other reasons for using shopping engagement software like virtual shopping assistants.

Personalized shopping experience

When potential buyers walk into a brick-and-mortar store, they can approach the on-site sales consultants to find the right product. 

By integrating this service into your online shop in the form of live chats, video advice or Guided Selling, you enable your customers to recreate the feeling of an interactive, personalized shopping experience.

Shoppers become customers

Virtual shopping assistants help you convert potential buyers into customers. By putting customers in direct contact with your team or catalog, they get answers to their questions that can positively influence their purchase decision. 

For very personal products such as mattresses, a virtual shopping assistant tool helps visitors to find the one that exactly meets their needs from the multitude of models. 

A better user experience

Your visitors appreciate positive experiences throughout their customer journey. 

Support through virtual shopping assistants gives them a secure feeling when choosing a product and more frequently leads to a purchase decision. In addition, virtual shopping assistants make shopping easier: You present your customers with suitable solutions, they feel understood and the positive user experience is anchored in their memory.

Higher conversion

With virtual shopping assistants and shopper engagement software, you can reduce lost sales opportunities and thus increase your conversions. Sometimes potential buyers leave a shop because they didn’t find a product that is actually there. If they can easily ask a sales representative about the product via live chat, it will improve their shopping experience.

Your potential customers have already added products to their shopping cart, so why are they abandoning the checkout process? One possible reason: They had a question about a process that was not answered quickly enough. With an AI-based chatbot available during the checkout, these questions can be solved quickly and efficiently.

Higher customer satisfaction

The personalized service of a virtual shopping assistant creates an intimate atmosphere – a 1:1 exchange reminiscent of brick-and-mortar experiences. This not only strengthens potential buyers’ trust in your company but also their satisfaction. And satisfied customers turn into loyal customers. 

Fewer Returns

Implementing virtual shopping assistants in your shop reduces the risk of returns. The two most common reasons for returns are either that the product didn’t fit or they didn’t like it. 

With personal, targeted advice, you can help your customers to choose the right products that meet their wishes and needs as precisely as possible. This reduces your costs and makes your returns management easier.

Conclusion: Virtual shopping assistants make e-commerce more human

Virtual shopping assistants are a must-have in e-commerce. It offers advantages for you as an e-commerce marketer as well as for your customers. 

Live chats or chatbots, video advice and Guided Selling make it easier for potential buyers to select a product and improve their user experience. In a 1:1 exchange, they receive personalized answers to their questions – the online shop becomes more human. At the same time, you benefit from higher customer loyalty and fewer returns, which means you can increase your sales.

The post Understanding shopping engagement software: How do virtual shopping assistants work? appeared first on abtasty.

This webinar goes into detail on the importance of personalization, practical steps you can take to make your customers known, the most highly valued segments you need to target, and ways in which experimentation can help you do this.

We look into how emotions play their part in customer decisions and how you can use AI to adapt your messages, experiment with unique personalized messages for each visitor type, delve into data to understand their needs, conduct tests to identify effective messaging, and construct personalized journeys targeting specific emotional needs.

We discuss:

• Personalizing the customer journey
• Understand the emotional needs of audiences to bolster their Experience
• Have more winning variations by digging deeper into what works and for which type of personality with analytics

The post Enhance Your Personalization With AI appeared first on abtasty.

Evan Wells, Sr Solution Consultant at Contentsquare, is an expert at creating successful digital experiences. His secret? Combine digital insights with AB testing to increase web activity and drive growth.

The customer journey experience has never been more important to companies than in the challenging landscape of 2023. Get insights from Contentsquare for the key to CX success. The upward rise in traffic, conversion rate, and how to retain customers on your site.

We’ll share key insights from the report that may already be affecting your CX and how you can enrich your testing initiatives to create conversions.

The post Curbing the Consumption Crisis appeared first on abtasty.

You’ve heard about experience optimization platforms (EOPs) and how they can improve your website’s performance, enhance customer loyalty and increase order size. We know you’re excited – and so are we!

But, before you dive headfirst into the dizzying world of EOP selection, let’s go through the most common mistakes e-commerce companies make so you can avoid them!

Mistake #1: Focusing on quantity over quality

You might be tempted to select an EOP that offers a ton of features, capabilities, and integrations. After all, more is better… right? Not necessarily.

When it comes to experience optimization, quality > quantity.

It’s especially important to make sure that what the EOP provides is right for YOUR company and its goals.

It’s easy to be seduced by an EOP that boasts 50 integrations or hundreds of features. But, a platform that overwhelms you with options and doesn’t deliver real value will end up costing you precious time and resources.

Opt for the platform that offers the most effective features that help you achieve your specific goals.

Mistake #2: Not considering customer success

You’ve worked hard to hire the smartest people for the job and have full faith in your employees. They can probably figure out any problem that comes up. But, when it comes to experience optimization, things don’t always go as planned.

This is why it’s so important to choose a platform that offers excellent customer support.

Look for a platform that not only provides responsive support but also has a community of users with people you genuinely enjoy working with. A platform like this can offer strategic guidance in alignment with your goals.

Mistake #3: Overlooking scalability

We know that part of the reason why you’re looking for an EOP is to grow your customer base. One of the best ways you can do that is by selecting an EOP that can grow with you.

Not every EOP is designed to scale, so make sure you’re choosing one that accommodates your company’s growth goals and can accompany you along the way.

Look for a platform that offers scalability within its plans and can support increased traffic, as well as new features.

Mistake #4: Ignoring mobile and app optimization

More and more customers are choosing to shop from their phones, which means mobile optimization for all devices is critical.

A poorly optimized mobile experience can lead to lost sales – and we know you can’t afford that!

Choose a platform that prioritizes mobile optimization and delivers a seamless experience across all devices, whether it’s web or app.

Omnichannel is the way of the future. A poor mobile experience can leave a bad taste in a customer’s mouth.

Mistake #5: Neglecting data and analytics

Robust data and analytics help you make better business decisions and are absolutely essential for effective experience optimization.

Go for a platform that relies on solid statistical models, creates reports based on your needs as an e-commerce company, and lets you choose the KPIs that are most relevant to your business.

A platform that delivers valuable insights will enable you to make smarter, data-driven decisions, which can lead to higher ROI and revenue.

Selecting the right EOP for e-commerce

Selecting the right EOP is more crucial than ever for e-commerce companies.

We know you have a lot of options out there, big goals to achieve, and even bigger dreams of where you want to take your company next. AB Tasty is here to help guide you through the confusing, often complicated process of selecting an EOP that fits with your business now and in the future.

By choosing a company that addresses the five areas above, you can rest assured that you’re on the right track.

Looking for a solution that addresses all five of these areas? AB Tasty is the best-in-class experience optimization platform that empowers you to create a richer digital experience – fast. From experimentation to personalization, this solution can help you activate and engage your audience to boost your conversions.

The post 5 Mistakes to Avoid When Selecting an EOP appeared first on abtasty.

While there is a ton of information with e-commerce tips on  “how to optimize product pages,” less is said about product listing pages.

When in fact, product listing pages play a huge role in the buyer journey and the overall conversion rate. Your product listing pages need to be created with your visitors in mind to help them scroll and effectively search for their desired products.

If you want your visitors to convert after visiting your product listing pages, there are a few best practices you should follow.

What is a product listing page?

Product listing pages (PLP) are the results of either category pages or internal search results.

They play a huge role as a “catalog” because they actually display all products inside a category or after a filter is applied.

When done right, product listing pages can have a significant impact on the user’s experience.

The true impact depends on several factors such as your value proposition, the products’ attributes, as well as the overall quality of the information provided.

Now that we have a clear definition of product landing pages, let’s discuss 10 best practices to follow in order to create a more powerful product listing page that converts.

The 10 best practices to create perfect product listing pages

1. Optimize headers

Headers play the “title” role of each category and listing page design.

They’re the main indication of the page’s content and should be treated as the most important thing. If the header does not properly describe the page or the category, visitors will not be able to find what they are looking for.

In the image below, beauty specialist Ulta bets on shiny visuals to increase its headers’ visibility. It’s a good solution to avoid “all text” headers that can seem dull at first glance.

In addition, never forget to include your keywords inside your <h1> tags. Not only will this make them more visible on the page, but they’re also a bit part of your on-page SEO efforts that will help you appear higher in search results.

Note: headers can also be used as promotional spaces to display featured products, special offers, and discounts.

2. Test list view vs. grid view

Unfortunately, there’s no easy answer when it comes to choosing between list and grid views.

In fact, it all depends on what type of products you’re selling and what experience you want to provide. Let’s look at the best time to use each one:

List view

List view is better suited for products that require extensive information and specifications in order to help customers compare aspects of similar products.

It’s a great fit for technical products like TVs, computers, electronics, DVDs, hardware, etc.

However, this isn’t the only time to use list view for your product pages.

If we take a look at the image below, Wine.com sells luxury wines and champagnes. In this case, it’s important that visitors take their time benchmarking the brands and “grands crus” before making a purchase decision.

Notice how they capitalize on the extra horizontal space to display ratings.

Grid view

Grid view is mostly used for products that rely a lot on pictures and can be compared quickly without paying much attention to the specifications. It also allows for more visual experiences.

Amazon uses grid view to display products inside its “gift ideas” category. They also use tags to rank the bestsellers and lure visitors into clicking on the products based on their popularity.

3. How many products per page and per row to display?

If you opt for a grid view template, there’s no doubt that you’ll eventually come to the question, how many products per row?

As for choosing between list and grid view, there’s no single answer that will fit everyone’s needs.

In fact, the number of products displayed per row depends on 3 main factors:

1. Image size – If you choose to display big, high-resolution images; there’s no doubt that you will have a hard time squeezing more than 4-5 products in a row.

2. Number of products – The number of products listed per row also depends on your total number of products for a given category. If you only have 12 products to display, it’s a lot more coherent to opt for a 4X3 grid structure rather than 2X6. You need to fill the page visually.

3. Volume of information – Not all products are considered equal when it comes to their product description. Some products natively require more information than others.  The more space they need, the fewer products you will display.

In the image above, Canada Goose, a high-quality outerwear provider, relies on a 2-products-per-row structure. This strategy highlights the visuals and delivers a more premium feeling to the user’s experience.

4. Pick effective product thumbnails

Product thumbnails are very important, especially for visually-driven industries such as beauty, apparel or travel.

Your product thumbnails should include equally attractive images and create a sense of harmony in the product listing page design.

Regarding their size, it all depends on your brand image and your industry – fashion and apparel generally opt for bigger visuals to showcase the product.

In the image below, Asos, an online fashion company, displays its product images on a gray background. This is a technique commonly used to increase the contrast and highlight the products.

5. Implement intuitive navigation

No matter the level of page depth, navigation always plays a crucial role in the user’s experience – and your product listing page should not be different.

Because some products have complex specifications and require extensive sorting options, pay attention to your website’s performance when it comes to sorting products and helping customers find their perfect product.

In the image below, RevZilla does a great job of guiding customers through the endless journey of finding the right motorcycle helmet.

They use their left column to help customers sort and rank products according to several criteria (faceted search):

• Color
• Type
• Shape
• Category
• Size
• Gender

Bonus point: RevZilla provides visitors the opportunity to only display products that have a video review. This is a huge value proposition compared to their competitors.

6. A/B test your product listing pages

There is no secret when it comes to Conversion Rate Optimization (CRO) – testing is what makes it work.

The recipe for success doesn’t change for your product listing pages, you just have to A/B test them.

Now the question is, how can you do that? 

We have great news for you: we’re A/B testing specialists.

Making a good product listing page isn’t easy. You will have to identify elements that work and elements that don’t to gradually increase your conversions and offer an overall better user experience to your customers.

Want to start optimizing your product listing pages? AB Tasty is the best-in-class experience optimization platform that empowers you to create a richer digital experience – fast. From experimentation to personalization to smart search, our solution can help you activate and engage your audience to boost your conversions.

7. What information to display?

There are tons of options regarding which information you can display on your product listing pages and category pages.

Simply put, you need to display information that will effectively help and convince consumers to move down the funnel and make a purchase.

In order to help you choose, here’s a list of information that may be displayed on your product listing page:

• Star ratings
• Discounts
• Color options
• Stock availability
• Best-sellers
• Add to cart
• New / Used
• Short descriptions

As an example in the image below, BestBuy does a great job of providing useful information on its product listing page. Besides the pictures and the price, they also added: star ratings, discounts and an add to cart button with a smart color hierarchy.

8. Sort your products like a pro

Sorting options have a sole purpose: narrowing down the number of products in order to increase conversion.

Your sorting options should be based on your audience’s needs and expectations regarding your products. Thinking in the mind of your customers is crucial for optimization at this point in the digital customer journey.

Let’s take WatchShop as an example.

WatchShop knows that watches come in all sorts of shapes and colors, so they created various sorting options to match visitors’ requests. This includes water resistance, strap type, case color, movement type and so on.

It’s all tailored to match customers’ expectations – and it delivers.

9. Should you use Quick View?

Quick View is an e-commerce function that allows visitors to generate a miniature version of the desired product page. In other words, it’s a mini product page that generally embeds a direct “add to cart” button.

Unfortunately, there’s no consensus on the matter and e-commerce experts have gotten into endless debates to solve this issue without much success.

However, research led by Baymard found that Quick View actually does more harm than good when it comes to users’ interaction and conversion rates.

This is simply because some users confuse the Quick View with the full product page.

9. Leverage SEO for product listing pages

SEO is a big deal for most e-commerce players.

In fact, search engine traffic accounts for around 50% of all e-commerce traffic according to a 2023 study led by SmartInsights.

There are two main reasons that justify the dominance of product listing pages regarding SEO:

A. Product listing pages are keyword rich

Because they contain the names, brands, prices, specifications, and descriptions of products, category pages tend to be keyword rich. This means that they naturally rank for a lot of keywords in search engines.

B. Product listing pages are the most heavily linked to

Product listing pages are typically where you want your customers to start their journey (or alternatively on the product page itself), which is why SEO pros tend to focus their efforts on these pages. Besides this, all products within a category generally link back to that category, which is a strong internal link-building pattern.

The ultimate product listing page

Creating product listing pages will look a bit different depending on your market sector. However, for maximum performance, keep these best practices in mind for your e-commerce brand.

The ultimate product listing page is clean, easy to navigate, attractive and encourages customers to make a purchase.

The post The Definitive Guide to Creating Perfect Product Listing Pages in 2023 appeared first on abtasty.

We dive deep into the challenges and successes of La Redoute’s recent site rebrand. Our panel will focus on the UK team’s innovative approach to testing and experimentation, and how it has led to significant improvements in the customer experience and conversions. Gain valuable insights into the importance of prior user testing and iterative experimentation, and learn how to achieve successful CRO outcomes. Real learnings about how testing and experimentation affect a website relaunch – watch now!

The post Navigating the Journey to Successful CR0 appeared first on abtasty.